Meet the Patient Innovations Team

Meet the Patient Innovations Team

With decades of combined healthcare experience, the Patient Innovations
C-suite and Advisory Board bring clients deep domain expertise
with a shared passion to improve healthcare.

Ken Greenberg
Co-Founder and President Ken Greenberg

A believer in truly big ideas, Ken launched and co-founded Patient Innovations and created OnTime Care, a cloud-based software solution initially conceived to eliminate waiting in doctor’s offices and optimize both practices and hospitals.

UnitedHealthcare (UHC) partnered with Patient Innovations to fund development of OnTime Care. UHC featured OnTime Care at its booth at the Consumer Electronics Show in Las Vegas as an emerging new technology that will offer competitive advantage – before the software was even written! Ken just received the Internet 2.0 2022-2023 Leadership Award. In 2021 he was the recipient of their Top 50 Tech Visionaries Award.

Prior to founding Patient Innovations, Ken co-founded Austin & Williams in 1992, a leading advertising and marketing consultancy headquartered on Long Island. Now known as Austin Williams it’s Long Island’s most-awarded advertising agency, and serves three key verticals: banking, healthcare and higher education. Ken has always been fascinated by technology and brought AustinWilliams into the digital age in 1995. The agency has been growing its digital business ever since and currently handles digital marketing for Northwell. Ken’s early career included 22 years in retail banking.

Ken is a product of Brooklyn College, where he earned a bachelor’s degree in economics. He is involved in several charities and trade organizations: YJP (the Young Jewish Professionals), the Long Island Association, Long Island Advancement of Small Business, (LIASB), ­American College of Healthcare Executives (ACHE), Health Leaders of NY (HLNY), The Beryl Institute, JBN and more.

In October 2014, Ken was inducted into the Direct Marketing Association of Long Island Hall of Fame. He’s the immediate past President of AJC’s Long Island Chapter. He also serves on the board of the Long Island Strategic Alliance (LISA) – a consortium of several small business trade groups.

Ken Greenberg
COO / Advisory Board Jeffrey L. Bass

Mr. Bass is Chief Operating Officer of Pi and the Managing Member of Executive Strategies Group LLC, a strategic business advisory Firm serving business owners and corporate executive management and boards of directors.

He also served as Nassau County Planning Commissioner and was formerly Trustee of the Incorporated Village of Great Neck, New York where he also served on the Planning Board and Board of Zoning Appeals. He is also Vice President of the Hamlet on Olde Oyster Bay Homeowner Association Board of Directors.

Previously, Mr. Bass was Principal in Charge of the Strategic Business Planning and Advisory Services practice at Margolin, Winer & Evens LLP, a leading Certified Public Accounting and Business Advisory Firm with offices located in Garden City and Manhattan.


Mr. Bass provides business planning and related advisory services to clients that are either healthy companies seeking proper structuring for continued growth or troubled companies seeking to preserve or return to profitability. He works with companies at any stage of development, helping them to define business objectives, critical success factors, marketing strategies, operations plans, and financial requirements to achieve those objectives.

He is Chairman Emeritus of the Long Island Capital Alliance; Mr. Bass conceived and inaugurated the Long Island Capital Forum. Having helped many businesses secure capital throughout its 36-year history, the Forum was one of the most valuable and productive annual business events on Long Island. It is now conducted quarterly. He is also a Board member of the Composite Prototyping Center, a Not-For-Profit entity devoted to the promotion of advanced manufacturing and the advancement of STEM and workforce training programs on Long Island.

Mr. Bass served as Chairman of a local chapter of Vistage, an international association of CEO’s. He has been a leader at various business conferences, including those sponsored by the Securities and Exchange Commission, United States Department of Commerce, New York Chamber of Commerce, Hauppauge Industrial Association, the American Society for Public Administration, International City Management Association, New York Council of Mayors and Inc. Magazine.  He was an elected delegate to the 1995 White House Conference on Small Business and Chaired the Committees on Capital Formation for the New York State and Northeast Regional delegations. He was also a Director of the Long Island City Business Development Corporation.

Mr. Bass was an Associate Trustee of the North Shore-LIJ Health System (Now Northwell) and early Board member of the Feinstein Medical Research Institute. He is also a past President of the Board of Governors of the American Jewish Committee Long Island Chapter, a member of the Long Island Cabinet of the State of Israel Bonds and a founder of the Gold Coast Arts Center. He currently supports several other philanthropic and community-based organizations.

Mr. Bass is the author of numerous articles and sections of books on strategic planning and budgeting and is frequently quoted in local and national business media.  He has taught courses in Public Administration and Public Finance at Queens College of the City University of New York where he served as Adjunct Associate Professor of Public Affairs.  He has also taught courses in Entrepreneurial Management. He holds a Masters in Public Administration from New York University and a Masters in Urban Studies/Planning from the City University of New York.

Previously, Mr. Bass was founder and chief executive officer of Jeffrey L. Bass Associates, Inc., a recognized strategic planning and consulting firm.  Mr. Bass was also associated with PricewaterhouseCoopers and served in senior management positions in the City of New York.

Jeffrey L. Bass
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CEO Advisor Rodney Reider, PhD, FACHE

Rodney is currently CEO at Conemaugh Memorial Medical Center in Pennsylvania. He has also assumed the role of Market President for Conemaugh Health.

For more than 25 years, Rodney has been intimately involved in the healthcare industry and has positioned organizations to adapt to the continuously and rapidly changing healthcare environment. He has worked with boards, physicians, employees and the community to strengthen core services to customers, optimize performance and identify best practices and strategic alliances for new business development.

His most recent provider-side position was as Interim President of York Hospital in York, PA. Prior to that Rodney was President & CEO of the Saint Alphonsus Health System - a billion dollar network of hospitals, clinics and physician practices.

Rodney’s ability to think strategically and hold a long-term focus while providing leadership that draws physicians, employees and others toward a common goal is a skill he brings to Patient Innovations.

As an enthusiastic leader and author, he is able to motivate his team by identifying each team member’s strengths; incorporating these strengths into a specific and unique role for each team member.

Board experience:

  • Executive Board member, Chamber of Commerce
  • Finance Committee, Chamber of Commerce
  • Treasurer, Idaho Hospital Association
  • Member, Catholic Health Association
  • Board member, Bishop Kelly Catholic High School
  • Board member, Aguilar Ross Foundation (Mexico)
  • Board member, John P. Hanson Foundation for Cancer Research
  • Fellow (FACHE), American College of Healthcare Executives
  • Board Member Milwaukee City Council Business Improvement District
Rodney Reider, PhD, FACHE
John Z. Batash
VP, Clinical Operations + Chief Medical Officer Jon Z. Batash, MD

Dr. Jon Z. Batash is an internal medicine physician based on Long Island. Dr. Batash focuses on providing outstanding care to patients in Catholic Health Services Hospitals like St Francis Heart Center and in skilled nursing and hospital settings. Every one of his patients has his cell phone number.

Jon is Medical Director at the Queens-Nassau Rehabilitation and Nursing Center.

After receiving his medical degree Dr. Batash completed his residency training at North Shore University Hospital Forest Hills.

Dr. Batash brings over 11 years of experience in hospital-based medicine, managing complex cases and bringing together the best care team to deliver effective, comprehensive care plans and clinical interventions for his patients.

Jon also has experience in developing and deploying healthcare IT products. He saw the immense benefits the OnTime Care platform provides as a way to improve patient safety and communications between the medical team, patients and their families in SNFs and throughout healthcare.

Jon Z. Batash, MD
Robin Bennett
CTO Robin Bennett

Robin is the director of software development businesses in the UK and Australia. He has 30 years of commercial software experience and is the architect of several market-leading applications and software systems used worldwide
Prior to forming his own enterprises, Robin was the IT Manager for one of the UK’s energy businesses with annual revenue exceeding $1 billion and a software development team of 200 professionals. He has also worked as a consultant IT Manager and visiting lecturer in software development and Internet security.

Appointed Fellow of the Institution of Analysts and Programmers in recognition of his experience and contribution to the software industry, Robin is also a Member of the Institute of Directors and holds an MA from Oxford University in Mathematics and Computation.

Innovative Medical Practice Management Software Solutions - Patient Innovations Team
Chairman and Advisory Board Chair Jeffrey D. Alter

We're proud to have Jeff Alter as Chairman of our Board and Chair of our Advisory Board.

Jeff is the new CEO of Sound Physicians, a physician-founded and led medical group with more than
eight million patient visits annually across hospital medicine, emergency medicine, critical care, and anesthesia practices.
A national, multi-specialty medical group, Sound is made up of more than 4,000 physicians, APPs, CRNAs, and nurses who
practice in 400-plus hospitals across 45 states.

Prior to joining Sound Physicians Jeff was CEO of Summit Health – the health care network formed by the 2019 merger of Summit Medical Group and CityMD.
Jeff sold Summit to Walgreens Boots Alliance for $8.9 billion in a deal that closed in the first quarter of 2023.

Prior to joining Summit Health he was Executive Vice President at IngenioRx at Anthem, Inc.

He is also president of Arcturus One Consulting, providing advisory services to private equity and board of directors. He serves on numerous boards, for both for profit and not for profit organizations, including the Long Island Association, the board of governors of St. John’s University. CityMD, Professional Physical Therapy, NuMotion and Progenity.

Jeff was formerly the Chief Executive Officer of UnitedHealthcare’s Commercial Group, serving nearly 30 million consumers. The Commercial Group manages health benefits for individuals, public sector employers, labor funds and businesses of all sizes, including more than half of the Fortune 100 companies. The organization also serves nearly three million active duty and retired U.S. military personnel and their families in the TRICARE West Region. Mr. Alter held that role from 2011 until June 2018.

From 2008 to 2011, Mr. Alter served as the Northeast Regional CEO for UnitedHealthcare. During his tenure, Mr. Alter strengthened the business by effectively serving employers’ and consumers’ health care needs, building relationships with brokers, government leaders and other constituents across the Northeast, and developing new and innovative programs and tools.

Mr. Alter previously served as chief operating officer of the Northeast Region.
Prior to joining UnitedHealthcare, Mr. Alter was vice president of strategic financial planning for Oxford Health Plans, where he led the company’s financial planning, merger and acquisition strategy and strategic initiatives.

Mr. Alter’s previous roles include seven years as vice president of finance and operations at Vytra Health Plans in addition to various finance and operations roles for 10 years for Grumman Aerospace and Harris Corporations.

Mr. Alter received a Bachelor of Science degree in Marketing and a Master of Business Administration degree in finance from St. John’s University. He is actively involved in supporting his alma maters, including St. Francis Preparatory School.

Jeffrey D. Alter
Richard Shlofmitz
Vice Chair - Advisory Board Richard Shlofmitz, MD

Richard A. Shlofmitz, MD, FACC is the Chairman of Cardiology at St. Francis Hospital, The Heart Center®, in Roslyn, New York.

A pioneer in interventional cardiology, Dr. Shlofmitz has worked to advance the field, with a focus on optimizing outcomes with the development of Precision PCI. He is a founding co-director of the annual Intravascular Imaging and Coronary Physiology Workshop.

Performing more than 1,000 coronary interventions annually, he has one of the largest volumes of experience in PCI. He has the most clinical experience with orbital atherectomy and OCT world-wide.

His clinical research interests focus on optimizing coronary interventions and he serves on multiple scientific advisory boards and clinical trial steering committees to further this mission. Dr. Shlofmitz has been one of the largest enrollers for multiple clinical trials, including TWILIGHT, ILUMIEN III, and Onyx, with more than 75 publications in peer-reviewed journals and was first to perform coronary intravascular lithotripsy (IVL) in North America as part of the DISRUPT CAD III trial.

Richard Shlofmitz, MD
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Advisory Board Cathleen D. Bennett

Cathleen D. Bennett, Esq., took the helm November 9, 2017, as president and CEO of the New Jersey Hospital Association, a nonprofit trade association representing New Jersey’s hospitals, health systems, behavioral healthcare systems, rehabilitation hospitals, psychiatric hospitals, assisted living, nursing homes and other healthcare providers that provides leadership on quality and patient safety, education and advocacy in both Washington, D.C. and in Trenton.

As CEO, Bennett oversees NJHA, the Health Research and Educational Trust of New Jersey, a not-for-profit affiliate that promotes continuing education, patient safety, quality improvement and research; and the for-profit Healthcare Business Solutions, which provides group purchasing and other business solutions for healthcare providers. She also co-founded Q3HIP, LLC in 2018 with a focus on improving quality of care, patient safety and education in addition to leveraging the collective capabilities of the Hospital Associations of New Jersey, Pennsylvania and Ohio.

Prior to being selected as CEO of NJHA, Bennett served as New Jersey’s 20th Health Commissioner. As Commissioner, she established her top priority by creating an Office of Population Health to promote stronger collaboration among hospitals, local health departments and healthcare providers. She convened an unprecedented Population Health Action Team, which brought eight state departments together to strategize on how to improve health in all policies. Bennett also transitioned the Division of Mental Health and Addiction Services and four state psychiatric hospitals from the Department of Human Services to the Department of Health’s new Integrated Health Services branch, in recognition that good health encompasses the whole person.

Bennett began her career in the private sector, with 15 years of experience as an executive, providing consulting, strategy and management services to federal and state health and human services agencies. Bennett holds a Master of Public Administration from the University of Pennsylvania, a Juris Doctorate from The Dickinson School of Law and a Bachelor of Arts from Villanova University.

Cathleen D. Bennett
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Advisory Board Joseph R. Ficalora

Joseph R. Ficalora is the immediate past President, Chief Executive Officer and Director of New York Community Bancorp – the 25th largest bank holding company in the nation – and of its subsidiary, New York Community Bank.

Under Mr. Ficalora’s leadership, the company evolved from a mutual savings bank with seven branches in Queens and Nassau Counties to a publicly traded multi-bank holding company with 251 branch offices serving consumers and businesses throughout Metro New York, New Jersey, Florida, Ohio, and Arizona.

A graduate of Pace University with a degree in business and finance, Mr. Ficalora provides leadership to several professional banking organizations. He currently serves as a Member Director of the Federal Home Loan Bank of New York, a member of the American Bankers Council of the American Bankers Association, a member of the American Bankers Association’s Government Relations Council Administrative Committee, and is a director of the New York Bankers Association, also serving as Chairman of its Metropolitan Area Division. Mr. Ficalora also serves on the board of trustees of Pace University, as well as on their investment/pension committee, the boards of directors of the New York Community Bank Foundation, the Richmond County Savings Foundation, Pentegra Retirement Trust, and Peter B. Cannell & Co., Inc., an investment advisory firm. In addition, he is a member of the Board of Pentegra Services, Inc.

Mr. Ficalora also is an active participant in community affairs. He has been a member of the board of directors of the Queens Chamber of Commerce since 1990 and previously served on its executive committee. In addition, Mr. Ficalora serves on the boards of directors of the Foreign Policy Association, Partnership for New York City, and Flushing Cemetery, the board of directors, the executive committee, and the development committee of New York-Presbyterian/Queens, the board of trustees and the finance and audit committee of the New York Hall of Science, and the advisory council of the Queens Museum of Art.

Mr. Ficalora is the former vice chairman of the Federal Home Loan Bank of New York, a former member of the board of directors of the American Bankers Association, the Thrift Institutions Advisory Council of the Federal Reserve Board in Washington, and the Federal Reserve Bank of New York Thrift Institutions Advisory Panel. He is also the former chairman of the New York State Savings Forum for Operations Audit Control, the former Chairman of CBANYS, as well as the former chairman of CBANYS’ Auditors and Comptrollers Forum, the former chairman of the SBLI Fund, the former director of Computhrift Corporation, a former trustee of the Museum of the Moving Image, and past president and director of the MSB Fund. In addition, he previously served as president of the Queens Library Foundation and as chairman of the board of the administrative committee of the Queens Borough Public Library.

Joseph R. Ficalora
Advisory Board Keith Newby, MD

Dr. Newby has been President and CEO of Fort Norfolk Medical Associates since 2010.

He is also currently the Medical Director of Health Equity for Sentara Health Systems where his primary role is to aid in the development of programs that address conditions that disproportionately affect under-resourced and underrepresented communities, with a specific focus on the Black and Brown communities in Hampton Roads and northeast North Carolina. Through these initiatives he strives to improve access to both physical and mental healthcare, promote higher COVID-19 vaccination rates among those populations with lower inoculation rates and encourage better overall health through education.

In addition to his medical practice, he continues to develop his business enterprises. In 2006, he envisioned, developed and built the Fort Norfolk Plaza medical facility in Norfolk, a $65-million complex which he completed and opened in 2010. He also currently owns one local restaurant, The Public House in Norfolk.

Dr. Newby holds several board positions including with the EVMS Board of Visitors where he serves on the Academic and Student Affairs Committee.

He is a devout Christian and serves as a Deacon at the Historic First Baptist Church in Norfolk. He is a member of Omega Psi Phi fraternity, a board member of Towne bank and is an Assistant Visiting Professor of Medicine at the University of Virginia School of Medicine, Division of Cardiology.

Dr. Newby is a co-host of the health segment of “Another View” on Public Radio WHRV and is featured on the “Medical Minute with Dr. Keith Newby” series which he co-produces for Hampton University radio station WHRV. He has published many manuscripts in his cardiology career.

Dr. Newby is a native of Norfolk and a Maury High School alum. He graduated from Norfolk State University, where he majored in biology and minored in music, before earning his medical degree from Eastern Virginia Medical School. He completed his internship and residency at Emory University in Atlanta Georgia and then served as a fellow in cardiology at Duke University with an emphasis in clinical cardiac electrophysiology.

He is married to Peggy and is father to Nicole, Keith, Jr. and Marcella. He is a compassionate and committed physician, a pioneer and visionary with a strong sense of community spirit, and a man with a strong faith in God whom he credits for all his success.

Keith Newby, MD
Advisory Board Tom Thornton

Tom is the founder and Managing Partner of Hibernian Insights, an innovation advisory firm focused on helping health systems and private healthcare partners address the most challenging issues facing healthcare leaders:

• Improving access
• Enhancing quality and outcomes
• Elevating patient experience

He is responsible for setting a market-driven strategy based on partners’ needs, translating strategy and insights into compelling offerings, building C-Suite level relationships, leading engagement teams, and ensuring partner success.

Before forming Hibernian, he was the former Senior Vice President and Executive Director of Northwell Ventures, the corporate venturing arm of Northwell Health.

In his role, Tom was responsible for identifying and fostering innovative programs that enhance the growth, quality, and efficiency of Northwell’s clinical and non-clinical enterprises, bringing them into practice and the market, as well as building strategic partnerships and financing relationships to scale them.

He managed Northwell’s innovation programs, including enterprise growth and investment management. His unit’s corporate venturing responsibilities included investing, company creation, international consulting, innovation management, and industry joint ventures. He reported to the CEO of Northwell Health. Northwell Ventures was recognized by the Global Corporate Venturing Institute with its ‘Excellence in Healthcare Award’ in 2018 for its novel approach to corporate venturing in healthcare.

Before joining Northwell Health, Tom was General Manager at Cleveland Clinic Innovations. Tom developed and managed the Global Healthcare Innovation Alliance, a multi-institutional collaboration to foster mission-driven innovation. The consortium, comprised of over 30 health systems, and universities, represented the nation’s largest alliance of healthcare providers aimed at commercializing healthcare technology and services.

Tom and his wife Lindsay and their five children live in Oyster Bay, NY where he is active in junior sailing and local water quality initiatives.

Tom Thornton
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Advisory Board James Tsai, MD

Dr. James Tsai is the president of New York Eye and Ear Infirmary of Mount Sinai, the nation’s first and longest operating specialty hospital. He also serves as system chair and Delafield-Rodgers Professor of Ophthalmology for the Mount Sinai Health System.

Tsai earned his Doctor of Medicine degree from Stanford University and Master of Business Administration from Vanderbilt University. He completed his ophthalmology residency at USC-Doheny Eye Institute and glaucoma fellowships at Bascom Palmer Eye Institute and Moorfields Eye Hospital.